With time, tattoos are undoubtedly being more accepted in our general society, but the baseless assumptions still remain. ‘You won’t get a job’ to ‘No one will ever take you seriously’, we the tattooed people of this country are way too familiar with all the prejudices people have in their minds of us.
In November, 2013, one Seattle-based artist, Cheyenne Randall, started a rad project to tackle this universe of assumptions – Shopped Tattoos. Shopped Tattoos re-imagines famous celebrities from different walks of life, tattooed. In Randall’s bio, he encourages viewers to “Allow your imagination to run wild and enjoy the visual stimuli from the mind of a super weirdo.”
This Super-awesome weirdo’s words seem to have been taken very seriously by a Mumbai-based artist, Parth Savla now. Parth has started this series ‘KAASH’ on his Instagram, wherein he is reimagining few of of India’s most iconic people as tattooed. He has started the series with few of his favourite Bollywood actresses.
In an interview with Tattoo Cultr, Parth explained why he chose the particular actresses. “I have always been marvelled by the fairy tale-ish beauty of Madhubala. And I wanted to show both the yesteryears and now, so I chose to start off KAASH with Kalki Koechlin, Kangana Ranaut, Radhika Apte and Nimrat Kaur. For me, these four actresses are redefining the entire idea of a ‘Bollywood heroine’.”
Initially, when I came across this series of illustrations, I was wondering what Parth’s interpretation of KAASH in this context is. “For me, KAASH is not just expressing my desire to see people tattooed around me, but also an attempt to show people that the tattooed ones around them are no different. Maybe, more badass and wiser at the same time.”